Why you need a MarTech partner?
To start off, you might be wondering. Why would i need an external 3rd party to be involved in marketing tech, when this is a core and strategic bet for my business?
There's a quick answer to that: Jack of all trades, master of none. Often it's best to source best of breeds instead of the endless search of organizational perfection.
💡 Some reasons for having a MarTech partner:
Navigating Walled Gardens: Tech giants have created "walled gardens" around their platforms, making it challenging to extract and use data across different platforms.
Business-to-Machine Language: Platforms have become quite sophisticated and both technical skills and resources are difficult to bridge internally in big organizations.
Tailor Made to your Business: Marketing platforms may not always offer out-of-the-box solutions that perfectly fit your business needs, requiring business customization.
Stay Current to latest tech: The marketing technology landscape is continuously evolving.
✨ Now, what services does Manso offer:
🔗 Integrated data strategy: Plan how your data is being ingested into marketing platforms. Streamline marketing workflows, nurture leads more effectively, and improve overall campaign efficiency. Some examples:
I need to connect server side conversions (1st party data) to Meta and TikTok.
I’m not tracking my events correctly across platforms. Need more MMP implementation support
🦾 Automation: ROI Optimization: Optimize ad spend across platforms for maximum ROI by analyzing data in real-time.
Understand your ROI elasticity to platform/campaign spend. Some examples:
💬 Collaborative Insights: Deploy shared data repositories where cross-functional teams can access and collaborate on a unified set of essential business KPIs. Foster teamwork and data-driven decision-making. Some examples:
I need my team to access a centralized cross-platform data repository to make more informed decisions
🎯 Clients becoming smarter with Manso MarTech
Bringing expertise into marketing data integration flows to build more visible and efficient performance campaigns.
“Manso built a monitoring framework for Rappi’s catalog feeds that has helped the growth team to proactively identify and fix issues that reduces the loss of revenue to zero due to such issues. Manso’s team is smart, quick and required minimal hand holding from us on a complex task.” Satya N Ramachandran
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View more about our MarTech services using this Sales Deck
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